Is your business interested in learning how to make a FinTech app? FinTech apps are revolutionizing how people handle money, make purchases, invest, save for retirement, and so much more. FinTech mobile app development is not just for FinTech startups. Well-established financial institutions are also beginning to understand the importance of offering their customers mobile banking solutions and resources.
This post will not delve into the technical intricacies involved with FinTech app development. However, if you build a FinTech app for mobile or web, there are several important elements to consider. We’ll cover the steps you can take to create a successful FinTech app before a single line of code is ever written. We will also highlight some of the most important features that need to be included in your FinTech app.
Making a Successful FinTech App
If you want to create a FinTech app that delights users and provides a clear, valuable service, there are several things your company should consider before app development begins. To build a FinTech app that will succeed, your company needs to thoroughly think about and discuss the following points:
- App vision
- Market niche
- Legal requirements
- Tech stack
App Vision
What is the purpose of your FinTech app? What problem will it solve? Before a single line of code is written, you should have a well-formed idea for your FinTech app. If your organization enters the app development process without a clear idea of its app, it will take longer and cost more to build a FinTech app. Of course, you don’t have to know everything about your application before development. However, the overarching vision and service should be well-defined before the app development process begins.
For example, will your FinTech app be geared towards mobile payments? Perhaps, your company is a financial institution that wants to develop a mobile banking app for its customers. But, on the other hand, your FinTech app may not transact money at all. It is important to know what the vision of the FinTech app is because apps that handle and store money face greater legal and technical requirements. Plus, apps that handle cash and transactions are more expensive to develop.
Market Niche
In tandem with the vision of your FinTech app, you need to define your market niche. There is a lot of competition in the FinTech industry. If you want to be successful, your best option is to focus on a specific market niche. Examples of FinTech niches include personal finance, insurance, mobile banking, and investments, just to name a few.
While some FinTech apps take on multiple segments of the industry, it is very difficult to offer this many services, especially when your app is just getting started. However, suppose your ultimate goal is to provide multiple services. In that case, your best option is to begin by focusing on the primary service and expanding into new market segments as your app matures and gains an audience.
For example, if your goal is to create a mobile payments app that allows users to make investments. Focus on creating a mobile payments app first, and once you have an established audience, integrate new investment features over time.
Legal Requirements
FinTech apps are subject to many different regulations and laws based on the services they provide and the location they provide them in. Therefore, before you begin developing your FinTech app, ensure that your business understands all of the legal requirements to which your app is subject.
Regulations and laws differ from country to country to protect consumers and companies from fraudulent and illegal activities. Ensure that you are taking app security and legal requirements seriously. Failure to comply with laws and regulations can lead to fines and irreparable brand damage.
Tech Stack
Before you begin the app development process, you should choose the tech stack you will use for your FinTech app. Depending on the app you want to develop, the tech stack best suited for your project will vary. For example, if you want to build a native mobile app, your tech stack will include Swift or Kotlin. However, cross-platform mobile apps can be used on both platforms, and they use frameworks like React Native to produce near-native UI elements and experiences.
The technology stack you choose will significantly impact the type of FinTech app you can build. Before choosing a tech stack, ensure you fully understand what you want. Do you want a web and mobile app experience? Do you only want to develop a mobile app? Consider your market niche and the users who are most interested in your product. How do they typically access FinTech services? Answering these questions will help you choose the best tech stack for your project.
Important Features to Include in Your FinTech App
Depending on what your FinTech app will do, any number of different features will be critical to its success. For example, a mobile banking app needs to be able to transfer funds, show balances, and perhaps offer insights into credit score. Without knowing the specific FinTech app you want to create, it is impossible to say which features will be most important to your app. However, these features are important to all FinTech apps:
- Security
- API integration
- Push notifications
- Customer support
Security
FinTech app security is critical since these applications handle some of the most sensitive user data. As a result, several new security features are gaining popularity in the FinTech industry. Security features such as two-factor authentication that use face, voice, or fingerprint recognition are helping users secure their app experience without getting in their way or being overly cumbersome to unlock.
Additionally, your FinTech app should restrict failed login attempts to minimize the threat from a stolen or lost device. Plus, your FinTech app should be following all laws and regulations that apply to its service and locality. Finally, your security features should be robust enough to protect users, but they shouldn’t get in their way or limit the User Experience in any way.
Poor security features can lead to account breaches, loss of customer trust, legal and financial penalties, and brand damage. So make sure security is a priority for your FinTech app, no matter what service it will provide.
API Integration
FinTech apps benefit from communication with other apps and services. API integration allows your FinTech app to connect with other services and provide advanced features and functionality. Some examples of what APIs can do for your FinTech app include making a purchase with a linked PayPal account, checking account balances, or finding an ATM near your current location.
Building a modern application without the use of APIs is unnecessary and time-consuming. Instead of wasting time building features and services that have already been created. Use APIs and spend your time and effort building a unique experience for your users.
Push Notifications
Push notifications are integral to the mobile app experience. Keep your FinTech app users informed about new features, important transactions, and more with push notifications. Push notifications don’t just create a great User Experience. Your company can use push notifications to drive engagement, track important metrics, and improve its FinTech app’s user retention rate.
Customer Support
Every FinTech app needs a robust customer support feature. Many FinTech apps are using AI-powered chatbots to help answer simple queries. AI-powered chatbots can reduce the workload put on your customer support team and leave them free to handle more complicated user queries. No matter what approach you take to customer support, your support services need to be able to quickly address customer issues 24/7. FinTech apps that fail to provide good support will be abandoned in favor of apps that do.
Final Thoughts
Building a great FinTech app starts well before the first line of code is written. You don’t need to possess technical development skills to begin the process of creating a FinTech app. However, it can be difficult to get the ball rolling. If you need help determining the best course of action for your company, reach out to an experienced app development partner, and they will show you how to make a FinTech app that will delight your users.
